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Month: agosto 2014

proXXIma: Trading Desks não são birôs de mídia.

Bruno Martos·Mídia·12/08/2014·0 Comment

Pyr Marcondes, diretor do M&M, escreveu em sua coluna do proXXIma um ótimo texto sobre o que é uma Trading Desk e o por que esta prática não pode ser chamada de Birô de Mídia.

 

trading

 

Confira o texto íntegra. Continue reading …

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